Blogs

We have been talking about one of my favorite subjects, which is direct mail and specifically the three BIG factors to consider in the all important opening. Now let me reveal the fourth extra factor to consider which is some type of seasonal tie-in...if appropriate.

In my last blog I introduced you to the three things that must be accomplished in the opening of your direct mail piece. By way of review you must:

1. Telegraph the offer.

2. Emphasize the best aspect of the offer.

3. Target the reader

I want to start talking about Success Marketing Email mailing formats. Specifically one of my favorites which is the 'sneak up' approach and one of my least favorites, which is the billboard envelope.

In my last blog, we finished up our discussion about the seven strategies that can help you stimulate new business, increase business from existent customers and build repeat business.

Just to review our list, they are:

1. A Frequent Buyer Program
2. Discounting
3. Premiums
4. Packaging

Let's pick up with going down our list of seven strategies that can help you stimulate new business, increase business from existent customers and build repeat business. Let me remind you that you may not be able to use all of them in your business, but you can certainly use some of them.