Who is the easiest customer to sell to?

Posted July 16th, 2007 by Dr James Pratt

In this blog I am going to talk about one of the most exciting marketing strategies of all: Stimulating word-of-mouth advertising.

Word-of-mouth advertising is the most powerful, effective type of advertising there is but it's the only kind you can't just buy by the page or by the minute. It has to be created, stimulated and nurtured with truly creative techniques.

Most businesses take whatever word-of-mouth advertising they get, but I'm here to tell you that you can exert a considerable degree of control over this type of advertising and marketing.

The reason that word-of-mouth advertising is so valuable is simple. Nothing you could ever say about you, no matter how well you say it, can have as much impact and credibility as something a disinterested third party says about you.

Also there are some things you simply can't say graciously about yourself that others can say.

Artificial word-of-mouth advertising is still the most effective form of TV commercial. It's called 'Slice of Life' and you're very familiar with it. It shows a scene with one ordinary person telling a friend or associate how good a product is.

Laundry soap, personal computers and hundreds of other products and services are still sold this way.

Far better though is real word-of-mouth advertising and there is a single, basic secret to stimulating a high rate of word-of-mouth advertising that I'll reveal in my next blog in just a couple of days.

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