The little things to do to create success

Posted July 19th, 2007 by Dr James Pratt

In my last blog I spoke about how Disney was able to be so successful at creating word-of-mouth advertising. Now, this brings up a very important theme that should be behind all your marketing efforts which is...

...little things mean a lot.

Think of it this way, if you throw one little metal B-B at a window you probably won't shatter the glass, but if you super glue a couple of hundred of those little B-B's together into a ball, that'll smash the window.

When working to build and improve a business don't waste a lot of time looking for the one big magic B-B marketing strategy that will make all the difference in the world.

Instead, find a lot of little things that can be improved. Added together little things have big impact.

In keeping with our theme of referrals, another way to stimulate referrals, if you have direct contact with your customers, is by staging events where loyal customers can and are motivated to bring their friends to you.

A night club has an annual anniversary party with huge tents in the parking lot, free food and free entertainment, closed to the public but open to their customers and guests invited by the customers.

I heard of a chiropractor who hosts a big Christmas party each year with a buffet and a dance band open to all of his patients and any family members or friends they wish to bring.

Another doctor uses the same idea with a July barbeque held in his own big back yard each year.

But wait...there's still another way to stimulate referrals, which is actually one of the most effective but underused strategies there is that I'll reveal in just a few days.

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