The ABC success formula

Posted July 24th, 2008 by Dr James Pratt

In my last Success Marketing Strategy Blog I identified the fact that there is really NO A-B-C formula for success, but that success has many formulas for many different people.

Why?

Because all successful people have many, many differences that they are able to operate with and put together sort of into formulas of their own... but all successful people do have certain commonalities. And that's what we try and do.

That's what any of one of us who records or writes material tries to do is to help people focus on the commonalities and still allow them room for the differences because when you finally put it all together your formula for success will undoubtedly be a little bit different than the one that works for me.

And the person next to you will undoubtedly be a little bit different than the one that works for you and me. But in all three of us there will be certain commonalities and when we're focused on those commonalities the differences kind of take care of themselves.

So in this and the next couple of Success Marketing Strategy Blogs I wanted to talk with you about some of those commonalities, some of those things that we observe in the people who are achieving the greatest success in business and in other fields today and sort of pass those on to you and talk about those a little bit.

The first thing that we observe in everybody that is doing very, very well today is a very innovative attitude. Now that's extremely important because as you look around you and you see obviously that things are changing faster than they have ever changed before. Fortunes are being made today in industries and in businesses that did not even exist five years ago.

Well, ten years ago the whole industry of fast oil changes didn't exist did it? That business was still the province of the service station. Today there really is no industry called service station. There's a gas station industry but there's not a service station industry because they got out of that business and they left that market behind and somebody created a whole new industry to take care of that market and do it better than ever before.

But ten years ago if you had walked into your banker and said, "We're going to open a store that does oil changes," they would not have been real receptive to you because there was no such thing. And yet today it's a huge and growing industry.

Another example would be Courier Post, which is really in the freight industry but it's a type of freight that didn't exist really until New Zealand Post kind of invented it and popularised it. And soon something else will come along and replace that and maybe Courier Post can adjust or not.

The people who are going to be very successful today and in the future will have to be more open-minded toward innovation than ever before because new industries, new businesses, new ways of doing things will be happening all around you and it is very, very easy to get left behind.


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